Venue Development

Arranging the proper project team, design considerations, local government cooperation and a multi-year business strategy will determine whether your venue becomes obsolete in a few years or a thriving, profitable destination known worldwide.

Developing a successful venue has several pitfalls that any organization should be aware of. First and foremost, the project team needs to function smoothly as a whole. Neither the architect, general contractor, co-investors nor governmental entities should be able to hijack the project. This is particularly important in the former Soviet Union, where the government plays an extremely active role in development. GSC can help put together the right team for the right price to deliver the most efficient product.

Building the right venue is also critically important. Arenas and stadiums are often thrown up without anticipating the needs of the permanent tenants, special events, or the customers. An attractive plan on paper could end up as an empty, worthless building. Before drawing up the first design, we carefully research the functionality of every part of the building and the surrounding areas. An underdeveloped transport system or infrastructure can be just as detrimental as a poorly designed building.

We know that the profit margin on sporting venues is very slim, especially when working in an undeveloped market. Careful budgeting and controlling costs is essential. GSC will not only take the most cost-effective approach in creating the management team, but we will also suggest creative debt strategies to offset costs for the investors. Further, we will propose and implement long-term strategies for engaging anchor tenants and attracting visiting events and sponsors, using tactics that have proven themselves in the West, like naming rights.

Our experience and local knowledge will ensure that you get the project that you envisioned, in the shortest time-period and with the optimal investment. Let GSC help you make your venue the premier destination in your market.

• Project Planning & Management
• Finance Strategy
• Program & Design
• Business Strategy & Modeling
• Public/Private Partnerships
• Sales & Marketing
• Development Teams
• Lease Negotiations
• Event Creation
• Sponsorship Development
• Naming Rights & Entitlements