Sales & Marketing

The vast majority of sports in Europe is unprofitable and poorly attended. By re-evaluating your business model, training your sales staff with the right techniques, and creating a customer-friendly environment, your venue can change losses into profit, with fans lining up to get a seat and sponsors outbidding each other for prominent positioning.

Ticket sales are the lifeblood of any American sports organization. It represents the largest percentage of income for all sports in the United States except the NFL. But for most teams in Europe, income from tickets, compared to the overall budget, is negligible. Most clubs assume that attendance and ticket sales depend on the team’s record. That thinking is dead wrong. In the US, many mediocre teams maintain high sellout ratios. A successful ticket program can attract fans more effectively than an expensive advertising campaign, even during a poor season. If you want sellouts night after night, come to GSC. We know what it takes to get results.

We begin from scratch, first evaluating your current ticket situation, and then developing a new business model and training your staff to implement it. We will give your staff the tools they need to go out and make successful sales time and time again. Your customer base will expand from hardcore fans to average members of the community. Your venue should create excitement in the community, and offer top level customer service. With the proper marketing, you’ll get top-dollar for front-row seats. Forget about being just a game. You will be the city’s main attraction.

Meanwhile, GSC can increase revenue by courting sponsorships. In the former Soviet Union, most sponsorship can be traced to the fact that the sponsors are fans of the team. That just doesn’t cut it in professional sports these days. Legitimate sponsors demand more than just signage. In order to land sponsors and retain them, GSC will develop an entire program, targeting potential sponsors’ specific goals. We can design premiums, promos, grass-roots campaigns, and hold hospitality events and advertising pitches in which potential sponsors will see and feel the value. You have an entire organization and brand to offer. Don’t deprive your team of long-term mutually beneficial relationships!

• Evaluation & Re-Structuring
• Strategy & Planning
• Pricing, Scaling & Packaging
• Organizational Structure
• Sales Training
• Customer Relationship Management
• Sales Techniques
• Income Maximization Strategies
• Sponsorship Development
• Consumer Promotions, Cause Marketing & Grassroots Programs